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How to Do Your QR Code Direct Mailing Right

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What if we tell you that you can send a 180-page brochure through the mail without having to send out bulky packages and without the attendant high cost?  Two or three years ago, you would have laughed in our faces, now it is not only a reality but also a very simple thing to do.

In fact, you only need to come up with a mobile site containing all your products in a nifty online catalog, great mail content and a QR code.

Yes, the QR code could help you extend your direct mailing capabilities without having to spend more.  In effect, you get your products and services out to would-be customers without having to worry about bulky catalogs and mailing charges.

What to remember when sending out QR code direct mails

Just with any marketing campaign, do not neglect to plan your QR code direct mails.  Here are quick and easy steps to ensure a successful mailing campaign.

1. Create a mobile catalog.  While you already have a website, it makes sense to make sure that you have a mobile-friendly catalog.  Studies show that a lot of people would rather use their mobile phones and scan QR codes rather than type in a URL.  Creating a mobile-friendly catalog not only ensures that your pages display well on a mobile phone screen or even a tablet device, but also helps give your customers a better experience!

2. Create and test your QR codes.  Be sure to use a QR code generator that is easy to use and would give you different file formats for your QR codes.  Use the BeQRious generator and you could easily give people a QR code that is easily scanned.  

Make sure also to test your QR codes so that you know that it would take people to where you want to take them.  

Print out a test copy of your mail and try to scan the code using different smartphones to make sure that your QR code is readable by most devices, as well as checking out if your site displays well.

Tomorrow, we give you more tips on how to do your QR code direct mailing right!

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