QR codes are primarily a mobile technology. Therefore, it should not come as a shock that QR codes are now increasingly being used in a lot of mobile apps.
One of the areas that QR codes are being used in mobile applications is social discovery.
What is social discovery?
Social discovery is when a mobile app or online service allows their users to look for other users using varying criteria such as age, interest, location, gender and any other variable.
Social networks often use social discovery to make their services more interesting to users and help build their user base. For example, Facebook allows you to see friends who are nearby. Mobile apps such as Banjo and Highlight are purely social discovery tools.
However, social discovery tools have been described as “creepy”, because of privacy issues.
Mobile apps need to use something that would ensure your privacy.
This is where Path excels. Earlier this month, Path came out with a minor update to its mobile app adding QR codes to the mix. Path users can now create a QR code with the mobile app.
The QR codes allow them to connect with another user. If you want to add somebody to your Path account, you can just scan his or her QR codes and it will instantly add that person. No more tapping in each other’s names and searching! Just one scan and you are done.
The QR codes effective give Path a social discovery component.
Not just Path.
QR codes are not only showing up on social networking apps, but also on mobile payments apps. For example, Coinbase now uses QR codes to make it easier for people to pay bitcoins to each other.
Do you know of any other mobile app that makes use of QR codes? Tell us about it in the comments!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Check Out These Two Innovative NFC Campaigns
- Twitter Apps For Android Devices
- What Do Your Consumers Want
- Of QR Code Cookies and Qrickit
- 2D Codes In Magazines Increase 228%, Nellymoser Survey Says
- Vendini Brings Mobile Ticketing to Customers
- Buzz, Buzz, Buzz... BeQRious?
- Bluefly Reaches Out Through Commercial, Bethanny Frankel and QR Code
- Quickie Incorporates First Mobile-Enabled Seal of Approval into Packaging
- Newspapers Can Monetize Reviews With QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.