With the demand for smartphones, tablet and even cloud computing rising every minute, the movement towards apps is becoming more and more apparent.
Gartner has estimated that close to half a billion smartphones will be sold in 2011, and that number will continue to rise until 2015, where an estimated 1.1 billion will be sold.
Right now, people are installing more apps than desktop software.
Canalys forecasts that revenues from app sales, in-app purchases and subscriptions will top $7.3 billion by 2015, while Strategic Analytics says that around the end of 2012, we would see $2 billion in paid app downloads for every quarter.
148Apps.biz’s updated App Store statistics says that there are currently more than 455,000 apps available for download with more than 100,000 app publishers actice in the App Store.
Surely, more people are going to need and download apps onto their devices, and there is money to be earned from getting apps available. But if you think that this is the only reason why you should get into apps, it’s not.
For businesses, apps are a good way to market your brand, products and services. They give you better engagement opportunities for your customers and could easily introduce you to new customers, as well.
But more than that, apps are an indication of where the future is heading. Google has recently came out with a laptop that it calls the Chromebook. It runs with no software installed, only apps.
Apps are lighter so they fit well with the mobile revolution that’s currently underway. Soon, more people would be using smartphones and tablets than desktop or laptop computers.
It is sound marketing to be where your customers are. This is the reason why social media and apps are great tools for marketers to use.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Keep Me Safe: QR Codes for Protecting Children with Autism
- App Differences on Different Operating Systems
- The Top Android News
- Millennium Partners Promotes Boston Condo With QR Codes
- Three Things To Track With Your Android
- Minimalist Mobile Apps Designs
- American Legal Profession Willing To Adopt QR Code
- iPad To Scan QR Codes
- The First Steps To Take Towards Using QR Code
- Nothing Beats QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.