MF (Mattress Factory) is not a mattress factory but instead, it’s a relatively popular art museum that recently developed a green thumb. MF is located in Pittsburg, PA. They’ve been actively going paperless and delving into technology in hope of spreading the green message. The membership coordinator of MF, Linday O’Leary, has been trying to make their marketing and membership signup process as paperless as possible. The museum is an aggressive promoter and marketer of the work of their artists which are proudly exhibited in their gallery.
This month, O’Leary has been talking to other members and staff of the museum about their green initiatives and the museum is working with Jeffrey Inscho who introduced the QR Code technology to the museum. Another fascinating find….green activities combined with technology.
Visitors of the museum can scan a QR Code at the entrance and find out more information about the museum. As they approach each art exhibit, I think there would be QR Codes on the art exhibits too and when scanned with a web-enabled mobile phone with a QR Code scanner and reader, videos, images and details about the artist and artwork. All of that information can be found on the mobile phone right there and then.
I personally love the idea and think that it’s a brilliant way to introduce the work of the artist and promote the artist themselves to the visitors.
MF is the first American museum to ever adopt the paperless membership concept and also the few leading pioneers of the green museums in the country.
Take a look at the video and see what it is about.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- The Apps to Have Just in Case You Lose Your Android Phone
- Interactive Restaurant Tables Made Simple with QR Codes
- Canopy Keepers Program, Trees With QR Codes
- The Biggest Mistake Marketers Make About QR Codes
- ScanMedQR.com Puts Medical Records in QR Codes
- TeleNav Study Shows Growing Dependence on Mobile Phones
- QR Codes Now Used to Catch Criminals
- Remembering the Dearly Departed with QR Codes
- The Most Expensive QR Code Pendant
- Ready-to-use QR Code PHP
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.