As a regular user of Whatsapp, it came as no surprise at all when I saw the news this morning, that Google is in talks with Whatsapp. Honestly speaking, Whatsapp truly saves us, smartphone users, a whole lot of money in terms of sending messages to friends. Make no mistake about it, Whatsapp is not like Facebook Messenger or MSN or Skype. It uses your actual phone number to locate and register your friends on your phone so, strangers who do not have your phone number will not be able to send you sporadic spammy marketing messages. Whatsapp users can also create group chats for free regardless of whether you are using Android, iOS, Blackberry, Symbian or Windows Phone, which is kind of liberating since it works on just about any type of smartphone.
The company, Whatsapp Inc., is a relatively young company since it was only established and the app rolled out in 2009, by Brian Acton and Jan Koum who previously worked for Yahoo!. How the database is going to benefit Google is something everyone is also talking and thinking aloud about.
However, tech folks are already speculating hard and fast, that Google is working on a project called Babble which is sort of another cross-platform communications applications. Here, they note that the experience that the Whatsapp team have might benefit the Babble project.
The stats is quite impressive for a paid app and since its roll-out, they have been performing incredibly well on both Apple and Android platforms. The other main competitors from within the same category are Asian messaging systems LINE and Kakao Talk but word has it that Whatsap handles more than ten billion messages since the middle of 2012.
The same reason why Skype is now more the norm for ‘talking on the phone’, Whatsapp have turned everything around (for the benefit of the general consumers) for sending text messages. Instead of worrying about the cost of sending a text message to someone on the other side of the world or calling them, sending a message to anyone in the world has become completely free of charge with Whatsapp. All you need to pay is $0.99 per year. Compared to calling and messaging people using conventional means, that is more than just ‘affordable’, I would say.
So, Google is now eyeing the company for $1 billion and the rumor mill has it that the Whatsapp team is haggling the price to see if they can wrangle more from the Internet giant.
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