Everyone’s at it…using Youtube to make their videos viral, pumping up their Facebook accounts by sharing and tagging pictures, videos and online content, and also not forgetting sending information out on Twitter as a form of branding exercise. But the sad thing is that no one has really said anything useful or substantial about using services like Pinterest and in my personal opinion, there is so much potential in Pinterest (in terms of turning something viral) and yet it’s potential is undermined.
Pinterest goes beyond helping people plan their recipes, dinners, organize their homes or plan their weddings. You see, Pinterest works in a pinboard pattern. Just imagine having a couple of pinboards at your home where you find stuff that you like in magazines or newspapers. In reality, you are basically cutting out these pictures and pinning it to the board for future reference.
The difference between ‘REAL’ boards and a virtual one like Pinterest is that in the latter, others can ‘like’ or ‘repin’ those pictures, videos and links. And THAT, folks, is what we want happen in order for it to go viral. It is sort of the Retweet of Twitter and ‘share’ of Facebook. But instead of focusing on just your followers and friends, it helps people share things amongst everyone, regardless of whether you are a follower or not, people see it and share it as they go along tags like ‘humor’, ‘home’, ‘outdoors’, ‘travel’, ‘holiday and events’ and even ‘geek’ stuff.
How does it work as a marketing tactic? Assuming you are selling ladies’ handbags online, take a nice picture of the bag and using a free and easy-to-use app on your phone (consider Pixlr or Aviary, it is two of the best in the Google Playstore at the current moment), place a text on the picture or a URL. The reason for doing this is that without the text and URL, it won’t work as a marketing ploy…well, it won’t work as well without. If you wish to apply some special effects or cleanup the picture before posting it, do it. Otherwise, save the picture and create your new pin.
Now, here is where most people forget about or don’t work on….placing it in the right board and category, credit yourself by inserting a link back to your website/web page/product page and then make a small request for others to share by repinning or requesting others not to edit the picture (i.e. politely asking others for this small favor usually works and minimizes the chances of others taking the credit for your picture…hey, it happens).
If the picture is really good, we trust the god of Internet will send a wave of people to your product page and then, you might earn yourself some new and loyal customers.
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