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Giving A Whole New Meaning To Window Shopping


Australia introduces a whole new world to window shopping. This might be a new thing in the land down under but we have seen this type of online shopping in some parts of Asia (recently, it being Singapore) and the United States. But it is still all great fir Sports Girl because consumers have generally taken to the window shopping concept with QR Code rather well.

Sports Girl is a very large sports chain in Australia and representatives of the company said that this brand new concept aims to give their consumers and fans of their products the chance to shop 24 hours a day, 7 days a week. Reps also said that the QR Code decals will be updated once every fortnight, to give consumers the chance to shop for different things from the sports brand name. Although there is no indication that the window shops is permanent, six weeks is an apt time to see how well the ‘shops’ are performing.

According to sources, the first shop popped up along Chapel St. in Melbourne and the second one is set to appear in Sydney. Working together with their team of advertising and marketing experts, the company sees many new technology-driven methods in the near future. They are looking at innovative and forward-thinking ways to bring their products to their consumers…which is why they have opted for QR Code this time.

The company thinks that QR Codes also gives them a chance to interact with their fans and consumers, by getting feedback and communicating with individual fans whenever the chance presents itself.

Some may argue that the concept was first introduced by Wellcom, another Australian giant, but the truth of the matter is that Wellcom used augmented reality. Net-A-Porter also had something of similar nature.

It is encouraging to see the widespread use of QR Codes in marketing campaigns all over the world and not just in our country where brands and companies are simply over the moon with the possibility of further bridging the gap between top executives and general consumers. It is a well-known fact that if you want to gain an edge over the competitors, the first thing that needs to be done is to get into the heads of the end-user.

And at the point of writing this article, no other technology is doing a better job than QR Code is.

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