We live in a day and age of information. If you want to win over your competitors, you have to stay relevant, connected, engaged, listening and also be ready to give information to consumers. That is the only way to show that you are willing to provide them with a point of contact if and when the situation calls for it. That is why many companies these days have their very own Facebook, Twitter, Linkedin and other online social networking accounts.
However, when people are making decisions these days, when they are strolling along the aisles in the supermarket, they are looking for that edge. Information.
Recognizing this need, packaging supplier, Emerald Packaging, a large California-based packaging manufacturer is offering their customers the option to printed personalized QR Codes on packaging. The QR Codes will take consumers to a website whereby there will be up-to-date info about the product that they are considering buying. For example, the packaging company is providing packaging services to Growers Express which is a food manufacturing company for the brand Jolly Green Giant.
When the QR Codes are scanned, consumers will be shown every little detail about the product, right up to information about the field that the produce was harvested, where, when and how. Armed with such information, we believe that consumers are more conscious and aware about what they are putting onto their dining table.
While the packaging company is using sophisticated technology to mass package for their clientele, small companies need not worry because there remains to be seen many places that you can create, print and track your very own QR Codes. In fact, like the free QR Code generator from BeQRious, you can even track the campaigns and QR Codes too without having to pay an arm and a leg for sophisticated machines and technology.
So, think about it. Imagine being given the opportunity to speak to your consumers, the chance to listen to what they think and want from you as a business, would it not be an amazing opportunity? Instead of merely engaging them on your website, blog, or interact with them on your Facebook page and Twitter account, you can actually speak to them on their mobile phones and tablets, while they are on the move or even when they are checking your products out and trying to make a decision between YOUR product and your competitor’s?
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