A German charity called Fiftyfifty used quick response codes in order to generate more donations. The charity’s unique awareness campaign, which was called Frozen Cinema and which ran from December to January, simulated or replicated the experience of those who are homeless in order to encourage people to donate to its cause.
For this campaign, Fiftyfifty worked hand-in-hand with cinemas across the country. The cinemas turned their air conditioning system down to 42°F (8°C). Moviegoers then got to watch a short film that featured homeless people telling them all about the campaign and explaining why the temperature in the theater was getting colder. Simply put, this campaign allowed moviegoers to experience the freezing cold temperature that the homeless have to deal with while staying outdoors during the cold winter months. And as the temperature in the cinema dropped, blankets with QR codes printed on them were distributed to the members of the audience.
The QR code on the blanket, when scanned using a mobile phone that is equipped with a QR code reader application, took scanners to a website that allowed them to donate money to the charity.
This particular campaign is truly unique in that it does not only use QR codes to connect the offline world with the online one. It went one step above the ladder and allowed people to physically experience how it is to be homeless in order for them to be able to empathize and sympathize. There was that physical reminder to reinforce the audio-visual presentation about the campaign. Needless to say, the QR codes were merely used to provide people with the quickest and easiest way to donate money, one in which they are no longer required to leave their seats. In fact, they can donate while snuggled warmly and cozily beneath their blankets.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- QR codes Get Scanned by 2.75 Million Americans Every Day
- Flipboard Lets Users Generate Their Own ‘Magazine’
- Four Uses of QR Codes that Business Owners Might Want to Try
- Top 4 Tips for a Great Call to Action Page
- Near-Field Communication and QR Codes... FIGHT!
- Syco Launches Labrinth With Digital Campaign
- Chateau des Charmes First Winery in Canada To Adopt QR Code Labels
- Hefty Price Tag For Your Own Designer Personal QR Code
- mDAR Bridges The Divide
- Creating INTERESTING Business Cards
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.