Do you want to get the top games for your console at the moment? Well, head on to GameStop!
GameStop is currently the world’s leading video game retailer. With more than 6,100 stores within the United States and in 17 other countries — including Australia, Canada, Germany, Italy, France, the United Kingdom, and New Zealand — it is, globally, the largest retail gaming destination!
GameStop is also a leader when it comes to marketing. It is very prominent in social media. It maintains:
- a Facebook page with more than 2.75 million likes at http://www.facebook.com/GameStop,
- a Twitter account with more than 105,000 followers at http://twitter.com/gamestop,
- a Youtube channel with more than 12,000 subscribers at http://youtube.com/gamestopvideo.
So what is the next logical step for a leading video game retailer? Strengthen its branding with a QR code of course!
The Story Behind GameStop’s Customized QR Code
Earlier this week, GameStop has started placing its customized QR code on its Facebook page. The QR code takes scanners to this video:
Why the video? Aside from being a fun watch, there is a deeper reason why GameStop wants you to see the video. To celebrate the pre-order of Gears of War 3, Gamestop partnered with Epic Meal Time and FPS Russia to create — and DESTROY — an edible “meat shield.” As all gamers know, this is a prominent fixture in the Gear of War series. GameStop’s Eric Fransen adds, “The QR code points you to the YouTube video chronicling this event, featuring gameplay footage and plenty of bacon.”
The QR code pays tribute to the game Gears of War 3, and looking at the pre-order page at http://www.gamestop.com/collection/gears-of-war-3, you would see elements of the page embedded in the QR code. In fact, instead of using the boxes in the normal QR codes, GameStop’s QR codes used gears. Graphic elements and the color scheme also followed the design of this page.
GameStop teamed up with CustomQRCodes.com to produce the eye-catching customized Gears of War 3-inspired QR code you see here. Get your own customized QR codes to match your marketing designs and branding now!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes Useful During Seminar and Talks
- Interactive Restaurant Tables Made Simple with QR Codes
- Stamford Symphony Finds Success with QR Codes
- Peapod Uses QR Codes to Bring Mobile Shopping to Chicago's L Train Commuters
- Five Million Users Undrew Draw Something
- How to Build a Mobile Site
- Creating a SEO-Friendly Website
- QR Code's Novelty Perfect For Promotion Of Newsletter Service
- Interesting Ways To Make Use of QR Codes
- Walking With Dinosaurs Poster With QR Code On Madison Square Garden
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.