So Flipboard’s announced that they are going to open up their platform for content creation instead of just content curation – who is excited?
For those who are not into getting their daily news bite from apps and other online methods, Flipboard is basically an application that people use to get their news from. If they see something that they like or want to share, they can easily flick their finger over a couple of buttons and it is shared over multiple online social media sites of their choice. Most people, once they find a news piece that they like, share them on Twitter, Facebook, Tumblr and sometimes, if it is a picture, Pinterest too.
As you can see, Flipboard’s main function is to tie up with news providers and forge a bridge that connects readers and the media.
Hence, their announcement came as a bit of a ‘surprise’ because this means a change in function. The main function, if you will. Instead of focusing on bringing news to consumers, it is now allowing the users, including the media, the chance to create their own content instead of just curating and sharing existing content.
Well, there isn’t a lot of waves made by the news, as far as I can see but there is rumor going around that this is going to have a small to medium effect on traditional publishing. If people are going to be coming up with their own content and then sharing them on multiple platforms on Flipboard, what is going to become of the content by media and news agencies? I don’t think people are going to completely side-line media news, though.
Flipboard’s got quite a large fan base but it is not going to be CNN and neither is it ranking as the next Facebook or Blogger, but still, if the function is useful for content publishers, this could mean some serious competition….but that is good thing, isn’t it?
Some may compare the new Flipboard to something like Blogger, also a content creation tool, but you see, Flipboard’s users are a completely different bunch of people. They are keen to share, keen to hit the reblog, and absolutely excited about coming up with their own ‘magazine’. Blogger users are not because they are there to basically create their own content.
Although many people continues to be skeptical about how big this move is going to be, there is only one thing that is certain…it’s about the money. With this change, there is also probably huge alterations being made to Flipboard’s money-making model.
If you are interested and have about eight minutes to spare, here is a video we found on Youtube.
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