Our services

Fish Tags In Japan And Norway

fish-tag

Well, we all know the Japanese would kill for fish and they are crazy about them – rightly so, since their diet consists mainly of seafood and not red meat and poultry like the rest of the western world. Knowing how important fish is to the average Japanese and knowing that they are absolutely fanatical about using QR Codes for literally anything and everything they can get a QR code on, would it surprise you to find out, now, that the fish in Japan are now being tagged QR Code so that the general consumers can find out exactly where the fish came from?

Basically, the QR Code will lead cell phone users to mobile web pages that will tell the interested purchaser where the fish was caught which will give consumers the general idea about how fresh and nutritious the fish they are about to purchase is. Japanese are rather picky about their fish and the ones reared in ponds and man-made environment fetch less yen compared to those which are caught from the sea and coastline. The fresher they are, the better.

However, at this point in time, not all fishes are tagged with QR Codes. Only prized fishes are, but this is not to say that in the very near future, other types of fishes won’t receive the same tags as well. Right after landing and right before being shipped out for sale, the fishes will have a label with a printed QR Code on them.

Will this frenzy spread to other parts of the world? Not so fast for the US. We are still navigating through the very narrow learning curve over here. But it seems that people in Norway are quickly catching up – not surprisingly because both Japan and Norway thrive on their fish exports. In a related news section on the web, linked through Twitter, we found that the Norwegian Seafood Association went arm-in-arm with COOP and TraceTracker to launch this QR Code fish tagging exercise to promote e-traceability in the country.

More articles in this topic

Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more
Keep Me Safe: QR Codes for Protecting Children with Autism

Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *

*

1 × 1 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>