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Finding Made Easy, Lost No More

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Hate finding items left behind by owners and not knowing how to get to the owner so that you can return it? Even if someone owns up, how do you know it is the real owner? FoundIt!’s just solved the problem.

As hard as it is to believe, there are honest people in this world. When they find something of real value, they really want to return it back to the real owner. And yet, after going and asking around, they can’t. And that is precisely what FoundIt! have discovered.

Being a newcomer in the industry is no barrier for the company as they strongly believe in a technology like QR Codes and they believe that they can revolutionize the lost-and-found industry. The company set up booth and launched their product at SXSW 2012 and people who were there were suitably impressed.

The company is promoting durable stickers and labels that owners can attach or stick to things that they own. For instance, your phone, laptops, tabs, books…stuff you would really hate to lose. The company believes that it is unfortunate that so many companies and people are not using QR Codes properly, by simply turning QR Codes into links to a simple (sometimes non-mobile-friendly) websites or blogs. FoundIt! is taking it a step further by customizing the code to match the member’s ID.

As a representative pointed out during an interview, most people have good intentions without knowing the right way to find the right owner. There also remains a problem of identifying the correct owner. There are, I am sure, instances whereby others merely claim that they ARE the owner (of that expensive tablet, for example) just to get their hands on it. In a way, the finder is weary too and would wonder if the person that they have found is the real owner of the found item.

With FoundIt! labels, the finder of lost items can scan the label and the member’s ID will be pulled up from the system and a message will be sent out.

The most impressive thing about the product that FoundIt! has come up with is the fact that they have made the labels weather-proof, they are scratch resistant and are also safe for washing, suitable for the dishwashing machine and you can even attach it to your clothes and safely throw it into the washing machine without worrying about ruining the labels. The company aims to encourage members to attach these tough as nails labels onto stuff that they hope well-meaning people would return to them. The final product was a result of many discussions and feedback with and from members FountIt!.

Considerable number of hours must have been spent on researching and developing the end-product in order to make the product attractive and useful for consumers in their everyday lives. ‘…but it was all worth it,’ said Bandstra, the marketing director of FoundIt!

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