If you are following the developments in the QR Code world, you would know that it is a conclusive fact that there are two groups of people who would be more ready to scan a QR Code compared to others – young people and women. Fiitfu’s customer base is mostly women, therefore, their first foray into the eWomen business conference which is going to be held in the middle of July 2012 in Dallas Texas is going to be a nervous and yet exciting one. Fiifu, for your information, is a CRM company offering services and products that can help businesses manage and create a more enriching experience between customers and businesses.
eWomen conference is a yearly affair that sees more than two thousand women business owners congregate together, share ideas and build better relationships with each other. The annual event attracts these women from all over the North America and every year, these women goes home feeling more motivated and inspired after listening to talks from some of the most powerful and successful women from all over the world.
As this is the very first time that Fiitfu is attending this conference, it is only natural for them to want to make a large impact and leave a good impression – hence, the decision to use QR Codes to create better awareness. For those who are unsure about what QR Codes are, they are these black and white barcodes that you can scan with a smartphone and a free QR Code reader. They are free to download and to use.
Fiitfu have decided to print a QR Code on most of their advertising materials and staff who are at the event are going to be donning shirts with a QR Code imprinted on them. When the code is scanned, it takes mobile phone users to a fun video with a strong message, said Mary-Jane Mehlenbacher, the company’s representative.
The two minute video was created with some element of fun in mind and the company hopes that business people will understand the importance of follow up after watching it. Apart from using QR Codes during the eWomen event, Fiitfu plans to also run monthly contest which will be changed and rotated as the months go on, for their new and existing customers. There will be draws, special offers, discounts, ads, and trial offers. They do have a thirty-day trial going for business owners who wishes to give the system a quick test run before deciding whether they want to go with the CRM or not.
From the above news, I think Fiitfu is moving in the right direction, by quickly acknowledging the power that QR Code system holds.
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