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Fifth Third River Bank Run Uses QR Codes

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In Grand Rapids, Michigan, organizers for the Fifth Third River Bank Run will be introduced to QR codes.

It seems that it is a week of firsts when it comes to QR codes. After years of tracking QR codes as they are used by marketers, educators and other people, we thought that we have seen it all. But it seems that QR codes continue to surprise us. First, QR codes have been used to certify that food at Tel Aviv restaurants are really kosher. And then this.

The finishers will be able to scan their QR codes with their smartphones to check unofficial times. Once they have crossed the finish line, participants scan get their smartphones and scan the QR codes they have. They will get the total time of their run.

Although these times are unofficial, it will be very helpful for them to know their standing.

They will also get the following information from scanning the QR code:

  • The event and the division that they participated in.
  • The name and city of the participant.
  • Overall Place.
  • Gender Place.
  • Their rankings in their respective age and gender groups.
  • Chip time.
  • Total Place.

What’s more, they have the option to share these on their Twitter accounts or Facebook page.

Further, participants can scan their QR codes once they have crossed the 6.77, 7.75 and 12-mile timing mats to be able to update their social networking sites.

It is the first time that we heard about QR codes used in this manner at a sporting event. It used to be that QR codes showed up at sporting events as a marketing vehicle. Sponsors’ ads have QR codes that would take people to their Web site or to more information about their products or allow people to purchase goods and have them delivered to them.

Official results for the run will be posted on the same day.

If you are from the area, you might want to register for the run. Online registration may be closed but you can register at DeVos Place until May 10.

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