The US Open of Surfing is a surfing event sponsored by Hurley International and it was reported that more than half a million young Americans took the opportunity to hit the waves during the event. As you scan the crowd, you will see that they share two common interests. One, the love for the sun and sea. Two, their love for online social networking and mobile networking tools.
While the kids chalked up the number of hours surfing and socializing, the Oral Cancer Foundation had a more serious message to spread. They wanted to help inform people who were within the high risk group of people about the oral cancer, statistics and also how to prevent it.
In the past, people who were high at risk were white Americans who were smokers. Things have changed. Now, there is growing number of non-smokers who are at the top of the list of ‘at risk’ for oral cancer. The Oral Cancer Foundation wanted more people to know that a very common virus is changing the trend and that despite being a non-smoker, there is still a chance of developing oral cancer.
For more information, you might want to log into their website for the details. Www.oralcancer.org.
In an effort to quickly gain momentum for the campaign and spread the message across the sea of Americans enjoying the sun out in the Californian beaches, the foundation decided to make use of QR Codes. The foundation is a non-profit one and we assume that they are financially strapped because it is small and has a limited budget. So, the only way to quickly spread the message and promote the event was to go viral with QR Codes so that the task of promoting the event isn’t so daunting.
At the event, pamphlets and cleverly written stickers were handed out. They even had the QR Code printed onto t-shirts and temporary tattoos. The organizing committee came up with a mobile website which the QR Code will resolve to. Users are then informed and educated that oral cancer can be transmitted by many other ways (other than smoking) including sexually.
The organizers of the event were pleasantly surprised at the response from the people who accessed the code and now views QR Code technology as a feasible, interesting, tech-savvy and cost-effective way to spreading a message.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Flipboard Lets Users Generate Their Own ‘Magazine’
- A Prayer For Those Who Faced Hurricane Sandy
- InSinkErator Uses QR Codes to Market Food Waste Disposers
- QR Codes Integrated Into Anti-Counterfeiting Solution
- QR Codes And Commercials – Friends or Foes?
- Time's 50 Best Websites
- Go for a Nature Walk with QR Codes
- Guinness Hops On To The QR Code Train
- Mobile Marketing Makes It More Personal And Niche For Advertisers And Consumers
- Kia Goes Mobile During L.A. Show
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.