There’s one thing to name a unique piece of garment, it is quite another to give it a whole unique personality! Would it mean anything to do to know that a piece of clothing that you own or are wearing is completely unique to you? Would you pay good money to know who designed it, who made the fabric, get to know the person who assembled it together? Wouldn’t it be amazing if you could watch the workers at it?
Sounds impossible but this is exactly what they are doing with IOU Project which, reportedly, went live last week. The project tracks each unique clothing’s journey with a very unique QR Code. The QR Code links the fashion line up to Facebook and some other mobile apps to help consumers understand more about what they are having on their backs.
There are scarves, t-shirts, dresses, skirts, pants on sale and each and every single one of them is unique and comes with their very own QR Code. The code even lets wearers see the fabric being created – so, this is really amazing stuff! In fact, for iPhone users, there is an app that consumers can use to take a photo of them wearing that specific piece of clothing and upload it online to get a spin onto the story of the item.
Actually, the project works both ways. Number one, consumers get to see the behind-the-scene for the clothing. Number two, the designers, makers and weavers who put time, money and energy into that specific piece of clothing gets to see who wears it! And all this is happening with the wonderful connectivity of QR Codes and internet.
The clothes start their journey from India in a Southern State of India where the fabric is woven. Then the completed fabric makes its way to a fashion capital somewhere in Europe. They immaculately ensure that no two fabrics are alike. The items are then sold to consumers via IOU’s website. This breakthrough project seems to be using technology like online social media sites and QR Codes to cut costs and bring as much profit to the people who actually came up with it.
In fact, interested parties can also decide to take the item up and sell it online via their network on Twitter or Facebook or LinkedIn. The item, however, can be reserved for a period of 21 days.
Owners of the project believe that they have just put a twist to e-commerce and mobile shopping…and we couldn’t agree more. It would be interesting to see more and more of such creative spin-offs coming up in the near future.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Fifth Third River Bank Run Uses QR Codes
- Raaw Foods Teams Up With Cas Haley For Christmas Promotion
- Get All the Yoshis in Mario Tennis Open!
- NFC Partnerships: MacKay Meters and UIC; Etisalat and EIDA
- Why Web Templates Make Sense
- Seattle Guide Provides QR Code Decals
- Trouble Reading QR Codes
- How QR Codes Will Be Used In The Future
- The Oroton Code
- Hand-Knitted QR Code From Lendorff Kaywa
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.