The Australians sure do know what they are doing and on the technological-front, they are doing all the right things. You see, Australia is one of the largest (if not the largest) exporter of meat to the fish-eating Japanese. The land down under knows full well that in order to capture the Japanese market, they probably need to be as in-the-know as they are. In Japan, everyone, literally, uses QR Code to link everything in real life to the online world.
You can see QR Codes on food products, batches of eggs, fishes, fashion line, underwear, food container, carrots, printer cartridges, telephones, kids’ toys and now on meat products. If you want to sell to the Japanese, you need to let the consumers know and connect with the people who are selling them.
The people behind the Meat and Livestock Australia, or better known as MLA, seem to believe that although the Japanese basically trust the retailers to do the groundwork on ensuring only safe and healthy food is sold in their outlets, it works to their benefit if they did things the Japanese way. That is to provide the locals with an avenue of getting to know more fundamental information about the said products being sold.
The QR Code, having being used extensively in Japan for over a decade, is the missing link.
The QR Code is a form of barcode that is quite similar to the current barcode system that we are using right now except for the fact that with a quick response code, anyone with a smart phone and QR Code reader can access the code…there is absolutely no need for an external reader or scanner.
What the MLA is doing now is far more extensive than what they used to do. Back in the early days of using QR Codes, MLA led mobile phone users to their home page where consumers can get information about the company, its products and services. Now, consumers can scan QR Codes and get instant access to recipes using the said meat products on their cell phones. You see, Japanese may want to eat more lamb but they lack the knowledge on how to cook it.
So, with the QR Code, if they wanted the Soya Lamb With Ginger Sauce recipe, they are merely a QR Code away. We are not sure how many American farmers are doing this (if any at all) but we are sure it would only benefit the farmers and the consumers if QR Codes were used to educate and promote these products in a more cost-effective manner.
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