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Facebook’s Emily White In Monetizing Talks With Instagram


It is hard to escape news about Facebook today, even as I load my RSS feed for ‘IT news’, it is everywhere. And of course, it is no secret at all to anyone who have been keeping in tune with technology news, that Facebook has been looking everywhere for a way to monetize on its monster database of users. Therefore, their hiring of Emily White makes perfectly good sense. Emily White used to work for Google and I guess one’s got to admit that once you work for a giant company like Google, it sort of go one-up on your money-making muscle.

News have it that Emily White just hooked up with the people behind the popular photo-sharing site, Instagram recently in talks of partnering up in the future and in turn, making some dollars and cents from that partnership. The tie-up, I am guessing, will not only be good for Facebook but also for Instagram, a company that has also been looking for ways to make some mullah from all of their investments and developments.

Instagram’s co-founder, with whom Emily White will be in talks with in the future, Kevin Systrom, said that as they continue to scale their operation to support the nearly one hundred million users of Instagram, White’s experience in tying up partnership deals and business operation will play a huge role in ensuring success for both companies in the future.

Just like Facebook, Instragram, even before Facebook purchased the company for over a billion US dollar, have a very flat platform when it comes to monetizing from apps and mobile devices. It is a lot of easier to make money when people are logging into those sites on a personal computer and laptop because it would then be easier to present people with ads without turning them off.

It remains to be a huge hurdle for both companies as they try to figure stuff out in the near future. However, many are betting their money on White being able to work around stuff because she was also the person who made sure that Facebook could get into mobile apps and devices more easily.

Described as a very dynamic person by some people, Windows phone users are probably hoping that with her experience at helping build Adwords and Google’s many other different services, they will be able to finally get the chance to use Instagram on their phones.The same goes for Blackberry users too, I guess.

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