I can’t actually find the heart to blame all those advert execs for going absolutely nuts with QR Codes – we, over here in BeQRious are crazy about them too – and I personally find their over-the-top usage of QR Codes if not amusing, then astonishingly inspiring. Recently, a company went out of their way, with 80 gallons of paint together with the energy and effort provided by scores of people, to create the world’s largest QR Code. They painted it over a race track, by the way.
Anyway, there were comments that the QR Code seems pointless and crazy since not many people are going to be able to scan it. I would like to point out that that is not necessarily true because during race season, people are going to be sitting on the stands and those near to where the QR Code is can see and scan the QR Code from afar.
Apart from the news about the world’s (current) largest QR Code, I caught wind about Bartizan releasing an award-winning smart phone app that has its eyes set on tradeshows and exhibition organizers. With the application, exhibitors can get instant information about attendees who may be interested in products and services that the exhibitor is offering. This may sound like a very common QR Code strategy, and honestly speaking, it sounds just like your everyday conventional QR Code.
What differentiates the mobile app from other apps and services is that exhibitors can SCAN, KEEP and TRACK the attendees’ personal information. But that is not all there is to it…exhibitors can use the information to, in the future, GET IN TOUCH with the attendees. While this is good news for exhibitors, I am wondering what the consumers’ sentiments are about this feature. Are they willing to let exhibitors have their personal contact information so easily and readily? As it is, consumers are complain about being inundated too many advertisements on apps that they load (for free) on their smart phones, are they willing to allow such further intrusion?
If iLeads, the name of the smart phone application, allows for optional inclusion of information on the QR Code printed – as in the attendee gets to decide precisely what information is revealed (yes to email, no to phone number) – that would be cool. If it was a requirement, I am not sure it is such a good thing. If I placed myself in the position of the consumer, the requirement might even serve as a deterrent from participating in the forum, event, exhibition or road show.
The report revealed that the app can help connect the exhibitor and attendee once the lead is captured right there and then on the showroom floor. What do YOU think of the idea and app? Yay or Nay?
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- What Are Smartphone Users Looking For? Affordability!
- Video: Buying Someone A Beer At The Bar With A QR Code
- Microsoft Gets Access to NeoMedia Patent Portfolio
- QR Coded Monmouthpedia Goes Live
- QR Codes Allow Philadelphia Commuters to Shop
- QR Codes As Cover-Up for Graffiti
- Miami Marlins Takes Risk on New Logo - and Failed?
- Creating Beautiful QR Codes
- Lacoste Does It Right
- QR Cow In A Parade
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.