For the past years, magazine and newspaper publishers have been test-driving QR Codes in their publications, albeit, rather subtly. But with the new year and new acceptance, there is much more enthusiastic anticipation in the air. Peppered throughout the magazines and newspapers are QR Codes and icons that are no longer as strange as it used to look. Gone are the days of CueCat, the entrant to this technology. They started using a similar technology ten years ago and it never took off because of the cumbersomeness of having to have a specific (expensive) device to read the code.
QR Codes not only brings interactivity to magazine articles, advertisements and advertorials, they enliven the pages. There is a general consensus that using QR Codes enhances articles and creates new-found curiosity.
One good example of the many great advantages of using a QR Code is this – if you saw an advertisement for a fashion line that you think is interesting printed right on the body of the bus in front of you while stuck in traffic, you, as a consumer, have the ability to access more information related to the fashion line by merely pulling out your cell phone and scanning the QR Code.
So, unlike CueCat which required a fairly expensive device, everyone with a smart phone now have a scanner in their pocket…or bag…or wherever it is that you put your phone.
While it’s been big in Japan and other parts of Europe for nearly a decade, Americans, sadly, is slow to take up on this new technology. The good news is that search engines are on it, big brand names are on it, Telco companies are on it, mobile phone makers are on it…it’s hard to resist it now.
In fact, Esquire will be printing, in its March 2010 issue, a feature item called ‘The Esquire Collection’ whereby it will feature a QR Code for each item. The QR Code will lead to a menu on their cell phone where there is advice on style, information on the product and suggestions.
Representative of the brand name said that they have been hearing a lot of about the technology but it is our guess that they have never really looked into how it can seriously affect consumerism until now. The magazine acknowledges the fact that it is now up to publishers to venture out into this uncharted QR Code territory in order to educate and ‘show’ people and advertisers how QR Codes can be an advantage to everyone concerned.
And we couldn’t agree more.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Because You Did Not Take It from Us: QR Code Best Practices
- Learn About What You Put Into Your Mouth
- Toyota Mobile Payment Option
- Make Your Blog Stand Out: Blog Design Made Easy Part II
- Idea: Using QR Codes to Entertain Your Customers
- Tag2PDF: The Best Way to Share Your PDF Files!
- Metro Herald Jumps Onto The QR Code Train
- How Americans Are Using QR Codes
- QR Cow In A Parade
- Passion Pit's QR Code Campaign
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.