Lest you think that QR Codes technology is reserved for the hip, young, trendy, relatively rich and generally speaking, party-goers, here’s something that will change your mind.
Acknowledging that QR Code is the next big thing in marketing, John Sutter, The National Mississippi River Museum & Aquarium’s marketing representative said that the museum is excited to be in on on this relatively new tool. With a team of people currently building a mobile-friendly website for the museum’s fans and visitors, they are expecting the mobile version website to be up early 2011.
For those who are new to QR Codes, these are called Quick Response Codes. The codes act pretty much the same way that the conventional 2d barcode works except for the fact that you do not need a specific scanner to access the code. All you need to do is to download a QR Code reader from the internet (which is free of charge), install it into a smart phone and then you’re off to a brand new way of accessing online information.
The QR Codes technology was first introduced to the world in 1990 in Japan but the rest of the world were late in catching up. Hence, use of QR Codes was limited to and pretty much exclusive to the Japanese. That is no longer the case as the rest of the world had begun to see the amazing capabilities of the technology.
Visitors of the museum or to the mobile site can download PDF version of their brochure, browse the website for more information and get updated news online and on the move. Stuff like new exhibits, information about the museum’s upgrades and features can be found on the mobile website.
The reason River Museum is adapting the technology is because they foresee extensive use of QR Codes throughout the Port Dubuque facility. With the code, anyone with a smart phone can access the website without needing to type a string of URL codes into the phone’s web browser. Eventually, the QR Code will be printed on brochures, business cards, flyers, corporate profiles, tickets and all other promotional materials as well.
In the words of their representative, the potential is enormous.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Two Great Ways to Use QR Codes for Marketing: McDonald's and MeetMeme
- Android Controls Forty Eight Percent of Smartphone Market
- Want a Successful Mobile Campaign? Educate Your Customers!
- Everything You Need to Know When You Are Updating Your Apps
- Measuring Your Mobile Apps Efforts: Two Tough Questions to Ask
- QR Codes in the Sky
- Branding With QR Codes
- Adidas Offers Support For Japanese FIFA Team With QR Code
- The Advantages And Disadvantages Of Today's QR Code Technology
- QR Code – iPhone Led The Pack
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.