When it comes to providing feedback via a survey, people are usually willing to provide them. It all boils down to a few things:-
Who you are? Can they trust you?
How long will it take?
What’s in it for them?
What are you going to do with the feedback and information that they provide.
In a lot of ways, QR Code can help alleviate and help answer these questions instantly. On how, let’s explore them.
Who are you and can they trust you? QR Codes can provide a link to your website or other links that helps give mobile phone users the confidence. They might have heard about you or your brand but they can’t, at that point in time, remember where, how, what and why. So, before they provide you with answers to your questions, give them some answers first. Establish that first connection with them by explaining who you are and why they can trust you with the information that they are about to provide you.
How long will it take. This is your chance to let them know that they do not have to pick up a form, write the answers down manually (which takes a longer time than clicking buttons on their smart phones, by the way), go to the post office and mail them off. With QR Codes, they can do everything right there and then, on their handset, in a train, in a car, in a queue, at home or in their offices. They can even hold off finishing the survey till a more appropriate time because the survey is always there in their mobile phone. Therefore, the survey can be done in 5 minutes or 5 days -it all depends on the mobile phone users. Consumers love it when you tell them that they are in complete control.
What’s in it for them. Give your potential customers a chance to remember you. Most people are willing to give you feedback and their opinion…if there is something in it for them. They might not need it – like a coupon or discount or membership card – but chances are, they are probably going to remember you in the future because of it.
What you are going to do with the information. After the survey, lead them to a page that thanks them and lets them know what you intend to do with the data that you have collected to assure them of your sincere intention. Assure them and guarantee them of you respecting their confidential information. If you are registered with a bureau related to your industry, let them know about that too.
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