When it comes to providing feedback via a survey, people are usually willing to provide them. It all boils down to a few things:-
Who you are? Can they trust you?
How long will it take?
What’s in it for them?
What are you going to do with the feedback and information that they provide.
In a lot of ways, QR Code can help alleviate and help answer these questions instantly. On how, let’s explore them.
Who are you and can they trust you? QR Codes can provide a link to your website or other links that helps give mobile phone users the confidence. They might have heard about you or your brand but they can’t, at that point in time, remember where, how, what and why. So, before they provide you with answers to your questions, give them some answers first. Establish that first connection with them by explaining who you are and why they can trust you with the information that they are about to provide you.
How long will it take. This is your chance to let them know that they do not have to pick up a form, write the answers down manually (which takes a longer time than clicking buttons on their smart phones, by the way), go to the post office and mail them off. With QR Codes, they can do everything right there and then, on their handset, in a train, in a car, in a queue, at home or in their offices. They can even hold off finishing the survey till a more appropriate time because the survey is always there in their mobile phone. Therefore, the survey can be done in 5 minutes or 5 days -it all depends on the mobile phone users. Consumers love it when you tell them that they are in complete control.
What’s in it for them. Give your potential customers a chance to remember you. Most people are willing to give you feedback and their opinion…if there is something in it for them. They might not need it – like a coupon or discount or membership card – but chances are, they are probably going to remember you in the future because of it.
What you are going to do with the information. After the survey, lead them to a page that thanks them and lets them know what you intend to do with the data that you have collected to assure them of your sincere intention. Assure them and guarantee them of you respecting their confidential information. If you are registered with a bureau related to your industry, let them know about that too.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes Play Vinyl Records
- New Useful Android Apps - Tried And Tested
- Life of Pi - Watching The Oscars
- Defending Your Battery Life
- Interactive Totem Pole Uses QR Codes to Rebuild Sense of Community
- Paypal Set To Go International, Using Netherlands As Testing Ground
- Skechers Ventures Into Mobile Marketing
- Make The Move Towards A Mobile-friendly Website
- Trekking Boston On Hunt For QR Code
- QR Code In Schools A Multi-Edged Sword
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.