When you hear the name Dita Von Teese, the first thing you might think about would be her amazing dancing style which is reflected in her dedication to burlesque dancing shows but she is far more than that. Dita Von Teese, who was born Heather Renee Sweet, is also an author, actress (although only very rarely) and also a costume designer. She is not a Donna Karan but some would say that her clothes and the designs are very unique and shows her experience in the entertainment and fashion business.
From the grapevine, there were news that Von Teese’s new line of fashion clothing is just about to get more interactive…she plans to personally sew QR Codes onto ten of her designer dresses. But I am just a little surprised at how little planning was done to make the ‘interactiveness’ of the QR Code better. When the QR Codes on the dress is scanned, it will take mobile phone users to Von Teese’s official Twitter page. Von Teese, as it turns out is a fan of using the online social networking tool, and have been using it over the years to communicate with and stay in touch with fans of her work.
The QR Code technology is nothing new to the fashion industry because many other designers have gone on to explore ways to include a QR Code onto their brands and products; hence, there was a little bit more anticipation and expectation from Von Teese. The idea, although is good news for everyone, is not novice. Or maybe it was because of her unique preferences, fetish and personality that brought on bigger expectations for this writer. For those who are unfamiliar with Von Teese, the designer is known for fetish as a tightlacer and have been known for being able to fit into a 16.5 inch corset! She is also known for her marriage to the controversial and eyebrow-raising Marilyn Mason. Apart from that, Von Teese’s name has been attached to magazines like Playboy and Bizarre. Therefore, for her to not go over the top with QR Code is…well…a little bizarre.
But putting her personality and life aside, I guess it is a great way to get people to load onto her Twitter page and follow her there for news and announcements that she might decide to make there. For newbies, QR Codes are like links (that you click on on your computer screen) with your smartphone’s camera. Basically, you use an app to load the phone’s camera and ‘scan’ the QR Code which will take you to websites, media files, pictures, promotional pages, contest pages, loyalty programs, coupon downloads, etc.
Over the years, QR Codes’ been used on all types of clothing, including avant garde clothes.
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