Dita Von Teese wears many hats. She is regarded as the Queen of Burlesque, having been instrumental in the revival of burlesque, which is a relatively mild form of striptease but with elaborate characters, storylines and routines. She is also an actress, appearing in soft-porn films and more mainstream movies. She has appeared on music videos for Green Day, Royal Crown Revue and ex-husband Marilyn Manson. She is also a fashion model and has even launched her own clothing line in 2012.
Now you can add QR code lover to that list.
Von Teese has started using QR codes to go with her new clothing line, which she had named after herself. The QR codes will be seen in the dress linings and would take scanners to her own Twitter page.
Buyers of her dress can scan the QR codes and connect with the designer on Twitter where they could ask her questions and even give their thoughts on the clothes.
Von Teese says that she manages her account and that she writes all updates posted on it.
Von Teese also shares that she has used both her Twitter and Facebook accounts to tell her fans about her various projects and upcoming performances.
It seems that Von Teese is trying to harness the power of social media into her marketing. This is probably the first time that a designer has used QR codes to connect with his or her buyers on social media. We just have to love it. It is innovative and it combines the ease of use of QR codes with the customer engagement you can get from social media.
We would like to hear your thoughts about this. Do you think fashion labels should include QR codes on their clothes that allow people to “talk” to them? Or is it just plain awkward to have a QR code on your clothes?
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Beating Food Allergy In Restaurants
- Practical Communication With Londoners Over Construction Sites
- Make Your QR Code Work For You
- Successful Heineken Event
- Autolyst to Launch QR Code Powered Automotive Social Network
- The Most Popular Facebook Apps
- Little Giant, Big Move
- Folli Follie New Window Mobile QR Code Campaign In Japan
- How important is it to expose the kids of today to their brand of technology?
- Mini’s QR Code Campaign
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.