Our services

DGVN Uses QR Codes for Love Padlocks Campaign Helping Women in Forced Marriages


Cheil Germany has created a very unique QR code campaign for DGVN or the United Nations Association of Germany, which launched an initiative against forced marriages. This QR code campaign involves thousands of love padlocks on a fence by the Hohenzollern Bridge in Cologne.

What Are Love Padlocks

For those who are not familiar with love padlocks, these refer to a custom by which sweethearts attach padlocks to a fence, a bridge, a gate, or any similar public fixture at an increasing number of locations worldwide to symbolize their love.

Why love padlocks started to appear actually vary between locations. However, in many instances, the reason for these are unsourced.

Love Padlocks in Cologne

For several years, lovers have been attaching love padlocks to the fence located between the sidewalk and the tracks on Hohenzollern Bridge.

Now, the marketing agency added 3,500 combination locks to the bridge. These locks form the campaign’s motto “Free the Forced” and represent the 60,000,000 women worldwide who get trapped in a forced marriage each year.

QR Code Campaign

Each padlock has a unique quick response code on it. When scanned using a smartphone equipped with a QR code reader application, the code takes scanners to the campaign’s mobile Web site where they can learn more about forced marriages. The mobile Web site also provides scanners a way to help the victims: by donating money via PayPal.

After their donation, they will receive the number code that allows them to open the lock, symbolizing a woman being freed. A donor can keep the opened padlock as a proof of their contribution to this advocacy.

To make the crime of forced marriage more visible by spreading the word and by making more people aware of it, the campaign also added social media functions in its site.

In only three days since the campaign was launched, almost all padlocks have been opened.

More articles in this topic

Set a world record, save a kid’s life

Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]

Read more
Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *


14 − 7 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>