In an earlier installment, we gave you tips on how to make your site more usable. Here are three more best practices that websites should consider when it comes to usability.
1. Let them contact you. Easily.
Have you ever gone through a website and have questions in your mind? Chances are, you would look for a contact page or some ways to contact the company.
If you do not let your customers get in touch with you easily, you have just lost an important sale, or perhaps an opportunity to show that you care by making sure you have great customer service.
You would also lose the chance to manage your reputation effectively. These days, if the customer can’t complain to you directly, they would write a scathing blog post about you and your company and that would be the start of a PR nightmare you wish you never had to contend with.
Making it easy for your customers to contact you is also a good way to make your site usable. Take a look at how Coca-Cola does it:
Not only do they provide their contact details, they also make it easier for you to find the answers to your questions if you are an investor, a student, a journalist or an interested reseller. They also invite you to ask them, and had put up a friendly human face to encourage you to get in touch.
2. Let them search your site.
Search is one of the easiest ways to let your visitors find the content they want, but a lot of websites still do not include a search button on their sites.
Make sure that you include a search box on every page of your site.
3. Use relevant page titles.
Maybe you just have a lazy website designer, or you have never thought about it, but having the same page title for every page on your site is a big no-no. Yet a lot of sites are guilty of having the same title for each page of their site!
Not only do you lose the chance of helping your page rank higher on search results, you are also doing your visitors a great disservice. They would not know what the page is about when they search for it and they would have to click on your link and wait for the page to load to see what the page is all about. If you include a title, they would know beforehand if it’s the right page or not.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Keep Me Safe: QR Codes for Protecting Children with Autism
- Marks and Spencer Dabbles With QR Code Marketing
- Web App with QR Code Functionality Helps in Indiana School Bus Inspections
- QR Codes and Lazy Shoppers (Part 1)
- Google Talk
- Make Your Blog Stand Out: Blog Design Made Easy Part II
- Ziplist - Keeping Your Recipes In Order
- Salesforce.com Taps Mobile Apps
- Interesting Ways To Make Use of QR Codes
- Condos In Chicago Being Sold With Help Of QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.