French food company Danone, also one of the largest food conglomerates in the world, sells yoghurt in Spain. Danone has a loyalty program open to their customers in Spain and they want to make it easier!
Instead of having to have the customer input, everything to have their purchase recorded, all they have to do is to scan a QR code. An additional benefit to
Take note that this is not that easy to implement. The company’s loyalty program has more than 2 million users in Spain, that is a testament to both Danone’s popularity and the number of yoghurts they sell.
The unique QR codes on each yoghurt they sell translate to 60 million unique codes in a single month. That is close to 1,400 QR codes in just a minute.
The project is currently the biggest one involving unique QR codes and the company is not cutting the corners when it comes to costs, earmarking more than $1 million to fund it.
This is not the first time that Danone is using wireless technologies for their marketing and product packaging. For instance in 2012, they used near-field communication to give Singaporean moms some information on both motherhood and parenting. Danone partnered with Think and Go NFC for the project. Using your smartphone, you can get coupons, gifts, information, advice and suggestions from the NFC tags. In just less than three months, 20,000 taps were recorded. A success, considering that during that time the project was still in the trial phase.
So why did Danone use QR codes this time around when NFC has proven effective for their marketing? Obviously, a big factor in this decision is the cost. If you need to create customized NFC tags, it will be more expensive than doing the same with QR codes. Another reason is that it would be faster to customize QR codes than NFC tags.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- DGVN Uses QR Codes for Love Padlocks Campaign Helping Women in Forced Marriages
- Creekside Festival Uses QR Codes to Go Mobile
- New Skype For Android Devices
- What's New Across the Pond? The BBC Uses QR Codes in New Cooking Show
- ACU Keeps Students Informed Of Activities Via QR Codes On Campus
- Thailand To Take On QR Codes
- Condos In Chicago Being Sold With Help Of QR Codes
- Bringing You Canada On Your Phone
- 'Lost' Producers Have Fun With Fans With QR Code Promotion
- QR Code Used To Promote Stunning Somerset
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.