One of the biggest problems with print advertising is space; that is because space equals cost. The conventional way we usually market or promote products or services offline is to marry the power of images with the strength of words. While pictures may paint a thousand words, a picture can also depict a million different messages because one person may think that a picture of an obese woman is for an obesity awareness campaign, another person may think it is a promotion for a slimming center. Therefore, with advertising, words and pictures have to go hand-in-hand.
Hence, cost of advertising is often quite heavy. But with QR Codes, we think the entire world of advertising and marketing is set to change. Instead of battling the lack of space for extensive use of words to inform, educate and convey the message in a leaflet or brochure, QR Codes can be used to shortcut all of that.
Use powerful and creative photos and then print out QR Codes instead of lengthy URLs or text. Words can be used but we are minimizing wastage of space because with the QR Code, we can then explain less in the brochure while leading mobile phone users to mobile websites where space is not a concern at all!
In fact, when the mobile phone users scans the QR code which resolves to the intended mobile website or blog, what we have is the advantage of instant interactivity. And the other advantage of using QR Codes along with leaflets and brochures is that the stats are instantly accessible. You will know how many people logged into the mobile website via the QR Code and who. You will also know their instant reaction via their responses. And of course, data about the location of those who responded will be made available to advertisers as well.
What we have here is instant data compilation of the reaction from target market. With the data, future advertisements can be made more accurate and cost-effective. Not to mention that with the reduced need for space, there is also a reduced need for paper which has a domino effect on environmental causes. Using QR Codes for leaflets and brochures will not only save money for the advertisers, it also means saving the planet
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes on Daimler Cars Could Save Lives
- Natcher Elementary Puts Up QR Codes in Libraries
- QR Codes Give You Easy Access to Retirement Information
- Penn State Uses QR Codes to Check Up On Doctors, Hospitals
- Creating a SEO-Friendly Website
- Microsoft and QR Codes
- University of Arkansas Prints QR Codes In Magazine
- Contra Costa County Library On The Go
- Let’s Not Wine About QR Code
- Reality Meets Digital – One World
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.