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Creekside Festival Uses QR Codes to Go Mobile

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For 15 years now, Gahanna in Ohio has been celebrating the Creekside Blue & Jazz Festival. The festival is a three-day cultural celebration that features world-class music artists, regional artisans, mouth-watering cuisine, activities for kids of all ages, and amusement rides.

However this years’ event, which took place June 14 to 16, was made extra special as it went a notch higher and went mobile! And how did the organizers do that? By using quick response codes!

Organizers of the festival acknowledged that more and more people are using their mobile devices to access and obtain information. That is why they decided to make use of mobile technology to let people know of all the exciting things that they can experience at the festival.

Thus, a festival QR code was created by Gahanna GIS technician Jaclyn Meade. When scanned using a mobile device equipped with a QR code reader application, the code allowed festival visitors to check out the stage schedules, the shuttle details, the vendor menus, and practically everything you wanted to know about the event.

More specifically, the code took visitors to the event’s mobile Web site. They then get to select among pop-up enabled starts that take them to particular details.

Meade said that the QR code was meant to provide both locals and tourists an interactive map for the festival as well as valuable information.

Another feature was a search function that allowed users to search things that were nearby or to search specific items related to the festival, like food, restrooms, or shuttle stops. From there, users were able to select results from the lists, and the site provided directions on how to get there from their current location.

According to Meade, the addition of the QR codes gave people another way to get the most out of their experience at the Creekside Blues & Jazz Festival.

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