Your logo is a visual representation of your company. Ideally, your logo should be able to communicate your brand messages and what you do as a business. So how do you come up with a great logo design for your business? Learn from the top brands in the world.
1. Simplicity is key.
While a lot of people think that they need to have a fancy and eye-catching logo, sometimes being simple goes a long way. Simple logos work because it can provide the most impact and faster recall from your customers.
2. Create a classic logo.
You are going to be in business for a long time, so why would you want a logo that is only fashionable for a year? Create classic logos that would withstand the changing tastes and fashion. Do not go for fads in your logo.
3. Provide a clear message.
Remember that you would want to communicate your brand’s value and message using your logo. Take a look at Avira’s logo
On top of being simple, it communicates that it protects you from viruses with a simple umbrella. That gives out a clear message to their users that Avira has your covered.
4. Let your customers remember you.
Your logo should be at the top of your customers’ minds. If they need your products or services, they should have a visual of your logo running around their heads. Recall is the single most important reason for having a logo.
5. Choose the right colors.
Choosing the right colors is very important in logo design. You will need to research about what each color means and what you should use for your logo. For example, blue communicates reliability while red sends out the message that you are aggressive. You should know what color fits your brand message.
On top of that, you have to know which colors go well with your chosen color. For example, if you chose yellow, it would work best with blue or red.
Take time to see how your logo is going to be render in black and white. Sometimes, the logo looks superb in color, but when you use it as a letterhead and render it in black and white, it loses its impact.
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