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Couple Uses QR Code-based Fundraising Campaign for Cancer Research

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For sure you’ve already come across stories of individuals who inspire others through their selfless or heroic deeds. This is one such story.

A couple will be trekking 60 kilometers across the dangerous mountain terrain of the Great Wall of China in a bid to raise funds for the North West Cancer Research Fund. The NWCRF is a charity that offers grants to support fundamental cancer research in the North West of England and Wales.

This fundraising endeavor, however, has a certain twist to it. To be able to raise their £10,000 target, Dave Brown and Julie Atherton will be using quick response codes.

People who want to donate to the cause can scan the QR code using their smartphone and their donation will be instantly processed. More specifically, scanners will be taken to the couple’s mobile-optimized JustGiving webpage where they can directly donate through their mobile phones.

Dave and Julie’s fundraising campaign is sponsored by newly launched QR code scanner app QR Pal. During their 9-day trek, the couple will also be sporting sponsored shirts and banners printed with their unique QR code.

QR Pal’s decision to sponsor the couple came after the company heard of their story from Dave’s son, who currently works for EMS Internet, which is QR Pal’s parent company.

Dave and Julie met two years ago while he was training for a Mount Kilimanjaro climb for the benefit of a hospice that cared for his wife, who passed away after a difficult battle with breast cancer. Julie, on the other hand, was also training for a different fundraising event, which she committed herself to after a breast cancer diagnosis in 2004. Following a number of chemotherapy and radiotherapy sessions and a double mastectomy, she was told that her cancer is not curable.

Dave said that while Julie’s cancer can no longer be cured, they are still doing the fundraising trek to raise money and give the future generations a better chance at winning against the disease. He said that cancer is something that can mean doing a positive deed to help other people.

Dave and Julie are set to be married next year.

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