In a recent study done by some big guns in the mobile advertising industry, it was found that consumers were generally receptive of mobile marketing strategies, including QR codes. More importantly, it was found that general consumers would love to receive discount coupons in the form of QR codes.
Let’s take a look at what they have to say so far.
A low percentage of participants thought that they don’t mind receiving SMS advertisements which shows that this method is, perhaps getting a tiny bit old and bothersome. Not to mention the fact that SMS marketing is unexciting, unattractive, boring and lack room for much creativity. How creative an SMS advertisement is left completely to a writer’s imagination but with limited space, there’s only so much a writer can do.
Next came movie theater offers and promotion for shows which is in alignment with what we are thinking. People generally don’t mind receiving SMS or updates for anything relating to entertainment, leisure, lifestyle and traveling. Everyone loves fun stuff.
However, there was another group of consumers preferred to receive updates and offers for things that they can redeem or make use of at their own pleasure…without a time limit. This could be in the form of an exclusive discount, special services and unlimited access to redemption programs. Suffice to say, there is a shortage of that because most companies like to promote their products and services with time, amount and percentage limit. Would it look to you too that consumers would like a little more control out of what they receive on their mobile phones?
These participants also revealed that they would love to receive QR Codes on their phones…something that they can save and access later on at their own leisure and pleasure.
The most surprising one of all? This one. Most consumers say that they would LOVE to receive grocery shopping coupons in the form of QR Codes! K-mart, Harveys, Kash n’ Karry, Safeway…you hearing this?
Somehow, after seeing that, it all makes sense. How many times have we ever approached a counter with our intended purchases already neatly piled up in the shopping cart only to suddenly remember that we have left the coupons at home? We have, at some point in time, been careless and lost out on the chance to save some cash. But imagine if there was a coupon in the form of a QR Code ready-to-be-used in the cell phone – we will never miss the chance for some savings since modern folks are almost never without our cell phone.
Let’s hope these chain of grocery stores listen up real soon.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Google Releases New Wallet App
- Krispy Kreme’s Valentine’s Day Promotion
- Raaw Foods Teams Up With Cas Haley For Christmas Promotion
- Guinness Confirms NoDa Rooftop QR Code as World’s Largest
- Socialize, Interact, Network
- QR Code Contest Promoting Barca To Fans
- Getting Into Your Customers' Heads With A QR Code
- Buzz, Buzz, Buzz... BeQRious?
- Paintball, QR Code Style
- Track The Box’s Life
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.