As you walk down a bus-stop in downtown Chicago, you might suddenly see an advertisement for an 82-storey condo block touted as a luxury home and park home project. The properly is currently being sold and promoted via multiple channels. Through conventional promotions and marketing and also through QR Code placement on their advertisements.
The Chicago home, called Aqua, is built in a technologically-driven community where most people are not only internet-savvy, but also mobile-savvy. Hence, the decision to make use of QR Code for their promotion makes absolutely brilliant sense.
For those who are not sure what QR Codes are, here’s a short explanation. QR Code is a barcode technology that has been in use in Japan for countless number of years. They act as a link to the online world…yes, you can ‘click the link’ with your mobile phone and then the phone will show you content that has been placed online. It is a lot like clicking on a link on your laptop, except that for QR Codes, you don’t need to memorize or type out a long confusing URL. You need to download a QR Code reader (which can be easily found on the internet…for free) into a smart phone.
In the United States, more people are beginning to see the benefits of using QR Codes for their promotion and marketing campaigns. Modern people are impatient, on-the-go, smart, and is not easily swayed at all. Hence, advertisers knew that if they wanted to get a reaction from their target market, they need to be the first to bring useful information to their potential customers.
This is working fabulously for the creative industry like restaurants and entertainment industry. The pick-up for real estate industry is a little bit slower than anticipated but it is getting there.
Small real estate agents in the United States has begun using QR Codes to advertise the units that they have for sale, but not something as big as this and certainly not in Chicago. As far as we know, Aqua is the first property development project in Chicago to market the homes this way.
In the meantime, if you feel like testing the QR Code technology out, head over to our QR Code generator page. You don’t have to pay anything. Just create a QR Code and then select the image format that you prefer and download away!
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