When it comes to uses in marketing, near-field communication is still in its infancy. This is especially true if you compare it to QR codes.
So far, we have seen NFC being used in outdoor advertising. Bus shelters are being turned into virtual shops with NFC. Marketing posters are taking people to online resources, Web sites, videos and other types of content. In short, NFC is being used in the same way QR codes are.
In fact, it is best practice to use NFC along with QR codes. This is a good way to corner more of your target market. Those who do not like scanning QR codes will have the option to tap their NFC-enabled phones. Likewise, those who still do not have NFC on their smartphones will still be able to access your content with QR codes.
For today, we would like to highlight two notable companies that used NFC in a different way. These are Google and McDonald’s.
In July, Google came out with digital advertising that was powered with both NFC and QR codes. These advertising screens were placed at domestic airports at three key Australian cities: Sydney, Melbourne and Brisbane.
Passengers at these airports would be able to tap their smartphones against the digital advertising screens and control it. This interactive advertising campaign aims to sell more content to these passengers, such as music, mobile apps and books from Google Play.
If you think that’s amazing, McDonald’s in Singapore came out with an impressive NFC campaign. They put NFC chips underneath tables at one McDonald’s restaurant in Yishun, Singapore.
When you tap these tables with your NFC-enable smartphone, you can play a game an interactive game on these tables. For example, tapping on one Happy Table allows you to fight bad guys, build burgers and have a race. These interactive games are so much fun that we do not expect Singaporean kids to ever want to leave their tables or even want a play area with plastic balls anymore! McDonald’s say that they plan to do something similar at all their restaurants in the region, but nothing concrete has been announced yet.
These are just two of the more recent examples wherein a company makes use of near-field communication in a novel way. As more and more companies realize the value of NFC and how it could help make their marketing even more interactive, we expect to see many others come up with their own unique way to use NFC.
What about you? Have you heard about cool NFC marketing campaigns lately? Tell us about it in the comments!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes on Amazon and Graffiti Codes
- QR Code Newsbits: Two Ideas for QR Codes
- QR Codes In Emails A Brand New Way Of Engaging Consumers
- RaceMenu Uses QR Codes to Allow On-Site Event Registration and Payment
- How to Create Effective Call to Action Buttons
- Three Mistakes That Could Kill Your App
- Davidson's Innovative QR Code Campaign For Florida's Real Estate
- The Allure of Hidden Messages
- A Leap Is Needed For The Book Industry Study Group
- BMO’s 2d Barcodes On Ads
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.