People who drink and appreciate wine are people who nitpick. If you’re a wine lover, you’d know too that when drinking wine, it isn’t always about the price, it’s about the taste. However, even with that said, most good wine comes with a big price tag – but that’s no excuse to gulp down a nasty-tasting glass with no attention paid to where the grapes came from or who made them. That’s why we contend that wine makers SHOULD follow the food steps of these (this) wine maker and start getting more interactive with their consumers. This can be done with QR Codes.
And Chateau des Charmes Wines happens to agree with us. It’s a fantastic winery located in St. David’s and it’s also one of the oldest wineries in Canada. As ancient as the company is, they’re not lagging behind in terms of keeping up with the times. We heard that they’re already rolling out plans to print QR Codes on their labels. When introduced, some of them may have wondered if the square boxes and dots would make any difference at all. But as soon as they found out that QR Codes can help consumers make better choices when shopping, it all seems very possible to change the way people bought wine.
The details given to the consumers would be, we assume, very detailed…going into the make, the grape and everything else in between. Something connoisseurs would appreciate. What we find interesting is that there are plans to give wine lovers suggestions as to what to drink the wine with.
So, if you’re staring at the bottle in an expensive restaurant, just scan the QR Code on the label, you’ll have a better idea what to order for your meal without having to rely on the help of the waiters. The mobile web page that the QR Code leads to will also inform you about what type of glass to use when drinking the bottle of wine. If you’re lucky, you’ll win a tour of the winery too.
Representatives of the winery asks consumers who chance upon the QR Code to think of it as a dynamic label. When accessed, the QR Code will lead you to an interactive mobile web page that can be accessed no matter where you are. It’s ‘internet’ except that it’s right there in your hand. Chateau des Charmes is the first winery to use this technology in the country. And of course, there’s no need to search for a link or Google it up since the QR Code is already right there.
The company can change the information as they see fit without the need to republish everything (as opposed to printing a brochure or leaflet that goes along with the bottle of wine). At the end of the day, the QR Code effort will spare the company the need to print and reprint information that changes.
Smart drinking, smart thinking.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Using Your Phone’s Casing as a Business Card
- Google Is Eyeing Whatsapp
- Youku Now Uses a QR Code for Their Videos
- Hointer Makes Shopping For Jeans Easier For Men
- The Top 20 iPhone Games You Should Get and Play (Part 1)
- Learning How To Use a QR Code Properly
- Make A Statement
- Asia Pacific Smartphone Users Seen to Download 5 Billion Apps in 2011
- If You Want Your QR Code Campaign To Work
- From Chapter To Chapter....Connect
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.