Are Americans past the point of treating QR Codes as merely a trend? I think we are seeing too many evidences in the recent past to continue treating QR Codes as a flash in the pan trend for the young and trendy. With QR Codes popping up everywhere in the country (especially in New York), we can safely deduce that QR Codes is most likely here to stay and that we now have to take a deeper look at how the not-so-new technology will affect our lives on a personal and professional level.
Using QR Codes for businesses is probably going to be the biggest change that we are going to see in the near future. Apparently, it was reported there are more than one million people who attend various events all over the country. Think about the number of people who knows about QR Codes, own smart phones and is right there at the event. Why hand them a flyer or a business card when you know that you can get them to visit your website right there and then?
How? Try an in-your-face QR Code at the exhibition booth, of course!
In fact, right at the moment when people who are most interested in what you have to say (as opposed to faded memory when they reach home or in their office), get them to ‘like’ your Facebook page with the QR Code.
There are tons of tools out there that can link a QR Code with your Facebook ‘like’ button. The very instant they point their phone on the code and scan the QR Code, they will like the page, paving a road to future communication between you and the potential customer.
Another way that businesses can use QR Code is to have people scan the code and receive a coupon.
Basically, what we need to do is to look at QR Code on a deeper level. It is going to change the way you communicate with your customers, you get a better chance of branding yourself AND you save cost and is given the chance to track your consumers.
The potential is absolutely astounding. At the point of this article, 64 percent of the people in this country have said that they are brand-loyal. Imagine what it can do to your business if you had ready access to how your consumers think though social media and mobile technology.
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