More and more people are trying to eat healthy and are becoming more conscious about the things they feed their families. With this, a lot of diners who eat at restaurants and food joints are already starting to wonder where their food comes from and how it was cooked.
This is why certain restaurants in Vancouver, Canada, are trying to reach and connect with their customers and to educate them about the food they are ordering. In short, these restaurants are promoting transparency.
How? These restaurants are using quick response codes on their menus to show diners more information about what they’re eating. The QR codes, when scanned using a smartphone, will take diners to a social media site called Foodtree. This site features food producers and food businesses. As consumers check out the food businesses’ profiles, they will also find relevant info regarding certain food products and food-related services.
Foodtree aims to establish transparency in the food and restaurant industry and also aims to show people the industry’s high standard of using fresh and top quality ingredients as well as humanely produced meat.
Restaurants in Vancouver, Canada, are beginning to adopt QR codes as a way to connect with customers. As people become more conscious about what they eat, they are beginning to wonder exactly where their food comes from. The restaurant industry has long held a standard of using fresh ingredients and humanely produced meat. Now, restaurateurs in Canada are looking to show their customers where their food comes from.
QR codes are starting to show up on menus from a variety of establishments. When these codes are scanned with a smart phone, customers are taken to Foodtree, a social media website that features businesses and food producers. The profiles found on the site are regularly updated, allowing users to find pertinent information regarding food products and services.
The site exists to establish transparency in an industry that revolves around the quality of food products. Currently, Foodtree is home to more than 10,000 profiles, 150 of which are created and owned by restaurants.
The food companies that are using these QR codes that link to Foodtree are Nicli Pizzeria, Bishop’s,Rocky Mountain Flatbread Company, and Campagnolo Roma.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Mystical QR Codes Hits Mystic Town of CT
- Is That Food Kosher? Check Its QR Code!
- West Berkshire Councils Uses QR Codes for Planning Application Information
- May The Best Pinner Win
- QR Codes Give You Easy Access to Retirement Information
- Putting The Fun Into Fund-Raising
- What’s Your Take On Cyber Spying?
- QR Code Levels Up The Playing field
- Syco Launches Labrinth With Digital Campaign
- Seattle Guide Provides QR Code Decals
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.