Drinking, for some, could be just an experience they have with their friends, acquaintances or family members. For others, it is a very personal experience that they have with the drink itself. Unlike other beer brands like Carlsberg or Guinness whereby the drink is merely a drink (please correct me if I am wrong), people who choose Budweiser over other brands really connect with their love for the brew, all thanks for decades of branding.
I would say that drinking a Budweiser is almost the same (but different) as wine drinking. There is a heightened level of appreciation there. And that is how and why Budweiser is an amazingly strong brand in America and many other parts of the world.
The beer brand has just launched a new marketing strategy and this time, they have followed the ways of their peers and competitors by using QR Codes. The QR Code might look exactly like the QR Codes printed by others but all this is merely on the surface. Budweiser wants to bring you closer to the bottle that you have in your hands. It is sort of chance for beer lovers to get to know the beer better. Interesting, I know.
Anyway, based on the information and details obtained by the brew master, each can now comes with their own personality and history. When the codes are scanned, they tell mobile phone users specific details about which one of the twelve breweries the bottle came from and any other insider deets that may be linked to it.
The QR Code takes mobile phone users to a site called TrackYourBud.com. What impresses me right now is that they took another step further by creating an application for mobile devices. Once there, users have to enter a ‘born on date’ information that can be found on the product packaging. And then the tour begins.
The site also, apparently, tells you how the materials were sourced and takes viewers through the process of beer brewing. The brewing process, as it turns out, is long, tedious and complicated but never to be thwarted by it, the brew masters stand by the pride and principle that has brought Budweiser this far in the beer industry.
The Vice President of the company had stated firmly that the company stands by the heritage and consistency that the brand has stood for for countless years and reaffirmed the fact that they will continue to make Budweiser a crafted drink, not just mere beer.
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