So how do you encourage your customers to scan your QR code? Simple, tell them what they can get from scanning it and make sure that it is worth their while to get their smartphones and scan your QR codes.
Look at what the Broward County Library did for their QR code promotion. The Library came up with a QR Quest program that made use of QR codes. The contest involves a form with eight questions. Each question has a corresponding QR code, which provides help on how to answer the questions.
Is that fun enough? Maybe for some, but certainly not for the general public. So how about giving away prizes, including an iPad, Kindle, iPod Touch or iPod Shuffle? Those who are able to finish answering all the questions and submit the form by Sept. 15 will have the chance to win these prizes.
This is a nice way to drum up interest in the library. Catherine McElrath, a publication specialist at the library says that they have been using QR codes for years now. The codes allow people to download one of their 34,000 ebooks. McElrath adds that the current QR code promotion is aimed at making their digital services known to the public.
This is definitely not the first time that libraries have used QR codes. In an earlier article, we have reported on the efforts of the University of Texas Arlington Library to make it more convenient for their users to look up books and reserve study rooms. There has been a lot more libraries who have followed suit and used QR codes for their own purposes, but this is perhaps the first time that we have seen a library sponsor a QR code contest.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Journalists Need To Jump Into Internet Game Plan and ENGAGE
- Turkish Tattoo Company Uses QR Codes to Hire New Artists
- More, More, More, More Information
- Millennials Love QR Codes
- Anticipation Over Google’s To-Be-Launched Tablet
- Win a $250 AMEX Gift Card Just by Connecting with BeQRious.com!
- Lessons from the MGH QR Code Study
- QR Code Decoder Explained
- Banner vs. QR Codes
- Catch Up Or Lose Out
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.