It appeared in many popular American dailies – a Canadian QR Code tourism marketing campaign. The QR Code campaign was published in newspapers like LA Times, Chicago Tribune, The Boston Globe and also the New York Times. The QR Code is said to lead mobile phone users to websites and videos offering vacation packages for various Canadian tourist hotspots.
The Canadian tourism industry advertised by way of newspaper wraps instead of the conventional printed advertisements – which is, we have to admit, quite a refreshing change.
The Canadian Tourism industry is said to be using QR Codes to bring attention to their many popular destinations which boasts of rich cultural experiences. The QR Codes basically link people to their printed version of an online travel blog featuring Canadian vacation spots – except that it is very interactive, helping users find videos and letting them provide feedback and comments on them.
When the sites are loaded up, users can even link and share the information and videos on popular online social networking sites like Facebook, Youtube, Twitter and Flickr. So, let’s say you scan the QR Code with your smart phone and see video that you like, with a flick of your finger, you can share the same video with all your friends on these online social networking sites – much like the way you can share them on a laptop or personal computer.
Sometimes, you have to marvel at all these technology. They are amazing!
To make the experience even more complete, after viewing the videos and reading the content, if the urge hits you, you can book your vacation packages with discount coupons right there and then on your phone. These offers are said to be exclusive to people who respond to the QR Code campaign. We are not sure if they have similar packages for non-smart phone users.
They are recognizing and acknowledging the fact that the world, their consumers, are more mobile now. Consumers, especially travelers, book flights, hotels, explore the world all through their mobile phones. People no longer have to be strapped to their seats in order to order things. They can do it all while waiting for a table at a restaurant, shopping for clothes in the mall or while having drinks with friends.
Bringing Canada to them via this QR Code marketing campaign is a smart move, we would say.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Android-Only Apps that iPhone Users Would Want: Part 3
- Learning How To Use a QR Code Properly
- 1 in 6 Smartphone Owners in Canada Scanned a QR Code, comScore Reports
- QR Coded Trails for Tech-Savvy Hikers
- Learn from Their QR Code Mistakes!
- How to Use Apps to Market Your Business
- IDEA: Unique QR Code Marketing for Local Business
- Measure Your QR Code Success
- Wine Sweepstakes Campaign Uses 2D Barcode
- Reality Meets Digital – One World
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.