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Brazilian Mobile Payment System Opening Doors


If you have been watching the news for ways to create and use QR Codes like us, you would have heard about Tencent’s gargantuan QR Code made out of….wait for it….cake. More than twenty thousand slices of cakes, actually. And while this QR Code is, by far, not the largest nor is it the prettiest, it must be ranked as the top ten most delicious QR Code ever. I have read news of people creating QR Codes and placing them of cupcakes but accordingly, this is so last year’s news. They have created a completely usable QR Codes out of slices of black and white tasty cakes. Head over to Google News to find out how they came up with the cake.

Amidst news of fun ways of using QR Codes came a serious one – Picpay, a Brazillian mobile payment company released news that it is now ready to help people make payments on their mobile devices using QR Codes. Picpay is a startup company with big dreams of helping make lives easier for local Brazilians who love their gadgets.

When I read the news, I found it interesting because Picpay sounded a lot like Paypal and I wonder if the company can actually rival the effectiveness and popularity of Giant Paypal considering the fact that Paypal’s been around for such a long time. However, having been around for a long time does not mean that Brazilians had confidence in the system.

Just like Paypal, in order to use Picpay, users would have to download their app onto their mobile devices, you can do the same for your tablet, and then include all personal data like credit card information into the app. What Picpay promises users is that the process of inserting personal data into the app would be safe and seamless.

According to news source, it doesn’t sound like the company is ready for the global market because the app is only available in Portuguese but it is, however, available for both Android and iOS mobile devices. My guess is that the company knows that in order to take a piece of the global pie, they would have to first become the master of their own geographical boundaries first. The app also lets you insert QR Codes into ads and commercials. We have not been able to get our hands on it so far, and even if we did, none of us speak the language and we would have trouble testing it out, anyway.

The company’s already got a few large brands using it like Perfumagi, Kanui, and Fluir and we are guessing that it is also because of the partnership that the company has formed with Brazilian credit card operator, Cielo.

Anyhow, it is great news that Brazilians are making more use of mobile marketing, internet and mobile commerce. It is only a pity that they are limiting it to their own individual market at this point in time. We hope that they will open more doors in the near future.

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