Scanning through your Facebook newsfeed or Twitter stream, you might be noticing a lot of people sharing QR codes on their status.
These are actually BlackBerry Messenger or BBM invites. QR codes are making it easier for people to add friends to their BBM contact list. Instead of inputting an alphanumeric PIN and double checking to see if it is correct, you only have to scan the QR code. This way there is absolutely no way that you are inviting a stranger to chat.
BBM now available for iOS and Android users
For years, BlackBerry has kept it BlackBerry Messenger service exclusive to its users. And why not, the BBM used to be a great service that differentiated BlackBerry from other smartphones. For a while there, BlackBerry was able to hold on to their users from migrating to iPhone.
But things became worse for BlackBerry as they saw most of their users switch to an iPhone and then later to an Android device. BlackBerry sold itself to a Canadian consortium in September.
The BBM service was iconic. At its peak, more than a million people were using the service everyday. But now, it is just another messaging app. Who cares to have BBM when most people are using WhatsApp, LINE and Kakao and other messaging apps that can do everything that BBM does and more.
At the very least, a lot of people are using Facebook Messenger nowadays. Being tied to their Facebook account, they can easily message anybody in their friends list without having to scan a single QR code or keying in PINs.
Will BBM get some of its former glory back? We do hope so. But to do that, it needs a feature that would set it apart from the rest. Now that is easier said than done, especially if you stop to consider that most other messaging apps have all the bells and whistles that their users want.
Is the BBM a good thing that came too late into the game? Is the BBM going to go down as a symbol of everything that went wrong for BlackBerry?
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- DGVN Uses QR Codes for Love Padlocks Campaign Helping Women in Forced Marriages
- DS Smith Packaging To Introduce QR Code For Reorders
- Get Your Videos Noticed with a QR Code
- VoIP Service Made Easy With QR Code
- RaceMenu Uses QR Codes to Allow On-Site Event Registration and Payment
- Public And Police Use QR Codes
- PayPal Test Runs QR Code App in Singapore
- Make User-friendliness Top Priority When Launching QR Code Campaigns
- Google's QR code URL Shortener All The Rage
- No More Queues At Bus Stops With QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.