You may have heard about some retailers in the United States putting QR codes on gift tags. Somebody sending their friends, loved ones or colleagues a gift can easily scan these QR codes. They will be able to record an audio message for the recipient.
Once the recipient gets your gift, they can scan the same QR code and they will be able to hear your recorded message.
Australia Post is improving on this idea by allowing you to record a video message. Australia Post has launched what it called a video stamp, which is actually a QR code on your parcel.
You just scan the QR code and record a 15 minute video for your recipient.
The campaign is being rolled out with the help of Clemenger BBDO Melbourne. Even with its simplicity, Clemenger BBDO Melbourne’s Ant Keogh is saying that the agency is excited to give Australians an innovative solution to a real world problem. Meanwhile Greg Sutherland, Australia Post’s chief marketing officer thinks that being able to provide their customers with a one of a kind way for gift givers to send a special Christmas wish for the recipient.
We think that this is a great idea. One thing that most people do not like from getting Christmas gifts sent via an online seller is that they cannot customize it the way they want. Now they can send their Christmas gifts with a personal video!
This is also a good way to regain customers or attract new ones for Australia Post. You have to admit that with the Internet, an e-mail or a video uploaded to YouTube is viewable in just seconds! Allowing customers to attach videos to their gifts is a novel way to keep customers from forgetting about YouTube for a while! Plus the novelty will persuade some people to try out the service!
But there is a problem though. From the pictures and videos we have seen, the QR codes used do not seem to have instructions! Hopefully, people would know what they are enough to scan them!
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