You may have heard about some retailers in the United States putting QR codes on gift tags. Somebody sending their friends, loved ones or colleagues a gift can easily scan these QR codes. They will be able to record an audio message for the recipient.
Once the recipient gets your gift, they can scan the same QR code and they will be able to hear your recorded message.
Australia Post is improving on this idea by allowing you to record a video message. Australia Post has launched what it called a video stamp, which is actually a QR code on your parcel.
You just scan the QR code and record a 15 minute video for your recipient.
The campaign is being rolled out with the help of Clemenger BBDO Melbourne. Even with its simplicity, Clemenger BBDO Melbourne’s Ant Keogh is saying that the agency is excited to give Australians an innovative solution to a real world problem. Meanwhile Greg Sutherland, Australia Post’s chief marketing officer thinks that being able to provide their customers with a one of a kind way for gift givers to send a special Christmas wish for the recipient.
We think that this is a great idea. One thing that most people do not like from getting Christmas gifts sent via an online seller is that they cannot customize it the way they want. Now they can send their Christmas gifts with a personal video!
This is also a good way to regain customers or attract new ones for Australia Post. You have to admit that with the Internet, an e-mail or a video uploaded to YouTube is viewable in just seconds! Allowing customers to attach videos to their gifts is a novel way to keep customers from forgetting about YouTube for a while! Plus the novelty will persuade some people to try out the service!
But there is a problem though. From the pictures and videos we have seen, the QR codes used do not seem to have instructions! Hopefully, people would know what they are enough to scan them!
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- New Taco Bell Ad Features "Edible" QR Codes
- Rock The Vote To Rock American Youth Into Action
- Learn from Their QR Code Mistakes!
- Soldiers Get Mobile Training via QR Codes
- Can You Solve This Campaign - A Bid Against Educational Inequality
- How to Read a vCard on Your iPhone
- Are You Hitting Your Target Market with QR Codes?
- Blackberry QR Code Readers
- The Oroton Code
- QR Code Decoder Explained
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.