QR codes is without doubt one of the best way to extend and supplement your marketing materials. From inanimate and very limited posters, a QR code can make it interactive and could take potential customers to your website in a flash.
Augmented reality, on the other hand, is slowly making its mark to those who want to add a new layer of information to their products. With augmented reality, a building is not just a building, but also a directory of shops, restaurants and other establishments within it. Augmented reality is also visual and very interactive.
These are two of the biggest trends and tools to come out for marketers. Each has its own set of advantages and disadvantages as well as strengths and weaknesses. However, who say that you need to choose one over the other?
Onvert shows us that you can fuse AR and QR together. By using a QR code as an optical AR glyph, you can get the best of both worlds.
As you know, you would need to have the right browser or mobile app in order to view augmented reality on your smartphone. By using a QR code as an AR glyph, you can direct users who do not have the necessary app or browser to scan the QR code and get these from their respective app stores. This way, you can make sure that your potential customers would still be able to view your AR content.
Onvert’s QR code takes you to your app store to download the Onvert browser.
To promote their service, Onvert offered $1,000 to those who wins their Onvert Challenge 2012, a competition that called for submissions on the best and most innovative uses of augmented reality. The winner is Matthew Leach who submitted the Hidden Robot design shown below.
If you have not experienced augmented reality in action, visit Onvert’s website now and see just how AR works.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Pizza Hut Gets Sales from Mobile Campaigns
- Going Viral With Pinterest
- QR Codes On Iowa City’s Agenda
- Three Million Smartphones Shipped to the U.S.
- Largest QR Code for Guinness World Records
- Salesforce.com Taps Mobile Apps
- Nintendo 3DS Makes Mii Sharing Easy With QR Codes
- QR Code Promotion For Meta Assassin Using Rubik's Cube
- QR Code Changes The Way We Shop
- Track The Box’s Life
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.