If you want to do something, do it big….so believes Japan’s AUDI car manufacturing giant. Gathering together more than a hundred of their staff together, they are attempting the big feat of putting together the world’s biggest QR Code as part of their century birthday celebration. They’ve been around for a hundred years. Wow.
Anyway, the German-based car brand have, I’ve heard, brought together a hundred and thirty of their staff in Japan and are putting together a more than one-hundred-and-fifty-nine square meters QR code. Each of the staff will be holding a board above their heads and then standing together. The QR Code can only be seen by birds, apparently. But it’s a feat.
They’ll be, I am quite sure, taking lots of pictures of this feat and will catapult stories and press releases to ensure maximum coverage.
What I find wrong with this whole QR Code campaign is the purpose of it all. While it’s interesting to put together something like this, there should be an incentive for a cell phone user to whip out their cell phones, open the reader, scan the QR Code and wait for it to load.
What they will see is merely a flash animation of nothing more than….an advertisement. Where’s the incentive? It’s our guess that because everyone in Japan is already using QR Codes, they don’t mind scanning the code….just for fun but still, it’s certainly a waste of time for both the company and the cell phone user.
It would have been much better if they had made a concerted effort to bring in a contest, give something away (like a steering wheel should be good enough), have a write-up, offer a song download, a celebrity special interview, etc. You get the idea.
For a cell phone user to scan the QR Code and come eye-to-eye with a music-less boring advertisement seems kind of off-putting if you ask us.
Anyway, it’s not our advertisement and we’re just reporting it as it is. In case we missed something, please do feel free to correct us.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- The Top 20 iPhone Games You Should Get and Play (Part 3)
- Control Your Personal Computer With Your Smartphone Experiment
- Learn About What You Put Into Your Mouth
- Activists Take On QR Code Technology
- Lessons from the Simpson Carpenter QR Code Study
- Macy's Backstage Pass QR Code Campaign
- A-Third Of Our World Is Connected To The Internet
- Fish Tags In Japan And Norway
- POSTcard A Code
- QR Codes On UK's Yellow Pages
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.