First, we saw Google going back to QR codes with its Punch’d acquisition. Now AT&T seems to have given up and embraced QR codes as well.
AT&T has been using its own proprietary datamatrix codes for its marketing for several years now. In fact, there are code scanners available for it at any app store or app market around.
Why reinvent the wheel?
BeQRious understands that having your own code may be cool both for you and your consumers. There is a certain amount of allure in all that exclusivity going on.
QR codes, however, are proving to be winners in this case. For one, QR codes are free to develop and create. You certainly do not have to pay any license fees to use a QR code. With all the QR code generators around, you will surely find one that could serve your purpose. And it’s gonna be free too.
For another, you do not have to worry about a scanner. In fact, most QR codes work with just about any QR code scanner in the market. Plus, QR code scanners are also free.
AT&T consumers might not want to go through the process of keeping another code scanner on their phones. Perhaps some mistook it for a QR code and got failed scans. So on top of the cost that AT&T put out to develop the code AND the scanner, they also lose out on all these people who are already familiar with a QR code.
Moreover, the AT&T code scanners are not free.
In the end, AT&T must have realized that using proprietary datamatrix codes hurt them because they just cannot engage their consumers, at least not at the level or depth that they could had they used QR codes in the first place.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- The Top Ways to Screw up Your QR Code Marketing: Part 1
- Cincinnati Parks Roll Out QR Code Promo For Ault Park
- Android Market Poised to Have 500,000 Apps by May 2012
- QR Codes Integrated Into Anti-Counterfeiting Solution
- How to Use Apps to Market Your Business
- Restaurant Owners: Top 5 Tips on How to Sell with Your Menu
- Branding With QR Codes
- Make User-friendliness Top Priority When Launching QR Code Campaigns
- Custom QR Code Design
- Air New Zealand Uses 2D Barcodes For Boarding
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.