Let us do you a favor and mention what carbon offsetting is here. In short, carbon offsetting is a way to let people or corporations help towards environment-friendly projects, especially reducing the greenhouse effect. Most of these projects is aimed at working around issues like wind farms, biomass energy and hydroelectric, destruction of industrial pollutants and agricultural byproducts. People and companies can contribute based on how much they are contributing to the greenhouse effect. There are ways to calculate how much gas and energy you are using on a daily basis and you contribute based on that amount which goes towards the projects that is trying to reduce the greenhouse effect.
In Japan, when you board a flight, you can log into a website and find out the amount of fuel that the flight is burning. Based on that, you contribute towards carbon reduction causes.
ANA, the second largest airline company in Japan, recently launched e-flights. There is, technically, nothing new to this concept except for the fact that there ANA’s e-flight campaign comes with a new feature – yes, you’ve guessed right (but no prizes, sorry) and they are QR Codes.
When you board ANA’s domestic flights, stuff that you use inflight will be recycled in a orderly way. If they hand you a pair of chopsticks, take heart in knowing that the chopsticks are made from wood carved out of sustainable forests. While there is no way to authenticate that claim, the idea is good. In the meantime, they have also launched a carbon offsetting program for their domestic flights. So, when you board a domestic flight with ANA, you will be handed pamphlets with a QR Code on it at the departure gate.
Passengers can, then, scan the QR Code and be led directly to a mobile web page about their CO2 reduction efforts. What is unique about this idea is that it is personalized. How so? To be fair, carbon offsetting is nothing new in Japan. JAL, Japan Airline, launched a similar program some time back but there is much difficulty for the campaign, not because of ignorance or indifference, but more about it not being user-friendly enough. When you go to JAL’s carbon offsetting page, you will need to prvide information about your flight number and other personal information. This puts off a lot of people.
ANA’s carbon offsetting campaign is different because you are led directly to a page that is relevant to the flight that you are taking. It even contains information about the route that you are about to take. The payment page for carbon offsetting is automatically launched and you can instantly make your payment with guided payment instructions.
With the ease-of-use, there are no more excuses for the Japs to offset carbon whenever they fly now.
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