You might think that it’s a funny type of art. Or perhaps it’s a new trend in the interior design industry. ACU recently started posting some QR Codes around the campus and it is drawing some unprecedented attention from students. Non-techy students are found gawking curiously at them while tech-savvy students scanned them either for fun or for information.
For ACU, the QR Codes are mainly used to help inform and help students stay abreast with university activities and also to help organize a team of people they call Team 55 and help them stay in touch with each other. Some of the QR Codes can be scanned so that contact information is instantly downloaded and saved into the cell phone users’ phone.
QR Codes is known as quick response code – and for a very good reason too. The technology is so amazingly useful that there is a big sweeping interest the world over. Advertising agencies are hopping onto them like they are the next best invention after the internet. And some may be inclined to think that they are…the next best thing after the internet’s creation.
The codes are used links to the online world. For instance, if you have a smart phone with you and a QR Code reader in the phone, you could scan the barcode that you see on the header of this website and you’ll be taken to…well, this website. But the point is that, QR Codes act as a very QUICK link to the online world.
ACU is fully capatilizing on the fact that students are busy, they’re in a rush and do not have the time to copy down a link and then browse around for the information that they wish to find later when they get home. If they wanted to find out more about a tuition class, they scan it and go. It will be all there on their cell phones as they walk down the corridor to their next class.
Team 55 is the help desk manager team managing the whole campaign. They are trying to ensure that QR Code enhances campus life whereby information is instant. This gives, the organizers believe, students more time to organize their classes, activities and events that they want to attend. If there was a new student in campus and he/she is lost, a QR Code can be used to point the new student in the right direction.
And there are countless other things that we can do in the library like placing QR Codes on books so that information about the books is in the palm of their hands.
A representative of ACU cited that the reason for the QR Code campaign is convenience. Students lead rushed lives and if they see a poster for something that they wish to attend, they often do not have the time to stop to take a look. With QR Codes, they scan it and browse as they go.
On top of that, being the first few Universities in the country to use, ACU’s going to get a good name along the way.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Is That Food Kosher? Check Its QR Code!
- Tip: Time Management and Scheduling Tasks
- Rock The Vote To Rock American Youth Into Action
- Camden Riversharks Opts For QR Codes Over Creation Of App
- A Completely Customized QR Code Scanning Experience
- Facebook Apps Add At Least 182,000 Jobs
- How to Change Where Your BeQRious QR Code Resolves To (updated)
- QR Code Fire Spreads To US
- Get The Weather With QR Code, Americans
- Oroton Australia Summer 09 QR Code Campaign
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.