Recycling is important and should be a conscious effort for everyone. It is sad that people don’t pay much attention to it and rely on ‘others’ to do it instead. That is why some London authorities and responsible companies are starting to promote recycling…by rewarding them.
We all know that some of the things that we place into bins can be recycled and most of us ignore those recycle bins, instead placing everything into the general trash bin. If you are in High Street or West End and shop there often, please do take note of these QR Codes and scan them because by scanning the codes, you are automatically entered into a contest for a twenty pound voucher. The QR Codes can be found on the bins themselves so, do look around and find them.
It was said in the press statement that there are right about six hundred bins in and around both Camden and Westminster itself and they all have a QR Code on them. The councils’ aim is to eliminate twenty five thousand tons of litter there and recycle them. That would, according to the same report, would save the councils one million pounds.
That is a rather large amount of savings, not to mention that increased effort to encourage people to recycle is good for Mother Earth as well, so thumbs up to both councils for initiating the effort.
The budget has been set at two thousand four hundred and sixty pounds and the vouchers will be given away on an everyday basis and if I were there in London, I would scan the code once a day. The voucher may only be valued at twenty pounds each but let’s look at the bigger picture. Westminster council said that approximately seventy percent of street litter could be recycled but were not. With the QR Codes, the councils hope that more people will make an effort to do their bit for the environment and the city that they live in.
The councilor did say that the QR Code marketing campaign is a win-win situation for everyone. Participants get the voucher, the council makes a nice profit from recycling, the planet benefits from it while participating businesses get a branding and promotion exercise. It is a win-win situation for everyone.
I couldn’t agree more.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- The Case for Custom QR Codes
- Danone Creates 1,400 QR Codes per Minute
- Bute Park Shares Rich History with QR Code
- Malavasi Watermelons Carry QR Codes for Traceability
- San Diego County Parks Adds QR Codes for Fitness
- Camden Historical Landmarks Marked By QR Codes
- 2D Codes In Magazines Increase 228%, Nellymoser Survey Says
- Learning On-the-Go: iPhone Learning Apps for Small Business Owners
- Halloween and QR Codes
- It’s All About Interactivity Now
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.